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Kevin Hogan - Covert Persuasion (2.2 MB eBook)

Cover of Kevin Hogan's Book Covert Persuasion
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When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body langua... More >>>
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Publisher:  PUA Media Library
Category:   NLP
Author:      Kevin Hogan
Format:      eBook
Delivery:    Download
When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. Understanding and managing those subconscious feelings is the key to the art of persuasion. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers. Covert Persuasion syn-thesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything.

Covert Persuasion sounds like a secret operation because it is when you master these techniques and put them to use, no one will even notice your tactics. But that doesn't mean these techniques are sneaky or underhanded. They aren't! You aren't tricking anyone you're simply using all your abilities to encourage them to make the choice you want them to make. It's not unfair or underhanded--it's just powerful, practical, and effective. If you work in sales, Covert Persuasion will arm you with new skills and techniques you can put to use every day to dramatically increase your commissions. And if you don't work in sales, you can still use these tactics to convince colleagues, subordinates, and supervisors to help you meet your goals and get things done on a daily basis. Even outside of the office, persuasion is a vital skill everyone should have.

This reliable resource will help you with all your persuasion efforts, in every situation. Dip into it for fresh ideas and new techniques or use it to sharpen the skills you already have. For salespeople, Covert Persuasion will help you increase your sales almost immediately. No matter what you do for a living, this book will help you do it better. Not convinced yet? Look inside and you will be . . .

About Author:

Kevin Hogan is the author of nineteen books including his most recent; Covert Hypnosis, along with The Science of Influence, The Psychology of Persuasion, Talk Your Way to the Top, Can't Get Through, Irresistible Attraction., Through the Open Door Tinnitus, Life by Design, and The New Hypnotherapy Handbook .

His most popular audio programs about persuasion include The Science of Influence Library: Part I, Part II, Part III, Part IV, Part V, Part VI; Secrets of Sales Success (4-DVD Program) and Covert Subliminal Influence . Each year Kevin hosts a conference in Las Vegas. Kevin Hogan's Influence: Boot Camp 2008 is now available on 25 professionally produced DVD's.

He is best known for his international best selling book, The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking.

In the past decade he has become the Body Language Expert and Unconscious Influence Expert to ABC, Fox, The BBC, The New York Times, The New York Post and dozens of popular magazines like Forbes,Investors Business Daily, InTouch, First for Women, Success!, and Cosmopolitan. He has become the go-to resource for analyzing key White House figures.

Hogan has taught Persuasion and Influence at the University of St. Thomas Management Center and is a frequent media guest. Articles by and about him have appeared in Success!, Redbook, Office Pro,, Selling Power, Cosmopolitan, Maxim, Playboy and numerous other publications. He was recently featured in a half dozen magazines (including wProst) in Poland.

Kevin Hogan is the nation's leading influence and body language expert. He has shared his expertise about body language, persuasion and influence with the BBC, the New York Post and dozens of popular magazines like Cosmopolitan, First for Women, Women's World, Playboy, Women's Own and others.

Kevin is a dynamic, well-known international public speaker, consultant and corporate trainer. He has trained persuasion, sales and marketing skills to leaders in the government of Poland, employees from Mutual of Omaha, Boeing, Microsoft, Starbucks, Cargill, Pillsbury, Carlson Companies, Fortis Insurance, Great Clips, the State of Minnesota, 3M, The United States Postal Service and numerous other Fortune 500 companies. He recently spoke to The Inner Circle and at the Million Dollar Roundtable (MDRT) convention in Las Vegas.

His keynotes, seminars and workshops help companies sell, market and communicate more effectively. His cutting edge research into the mind and keen understanding of consumer behavior create a unique distillation of information never before released to the public.

Kevin Hogan has become the go-to resource for analyzing key White House figures. Hogan teaches Persuasion and Influence at the University of St. Thomas Management Center and is a frequent media guest. Articles by and about him have recently appeared in Success!, Redbook, Office Pro, Selling Power, Cosmopolitan, and numerous other publications. He was recently featured in a half dozen magazines (including wProst) in Poland after teaching persuasion and influence skills to that country's 350 leading sales managers.