Mortensen (Maximum Influence) draws on Howard Gardner's research on multiple forms of intelligence and Daniel Goleman's Emotional Intelligence to introduce his concept of PQ--the specialized intelligence required for the art of persuasion. While the book is primarily geared toward marketing and... >>More<<
If you have ever read Cialdini's INFLUENCE, then the title of this book says it all. MAXIMUM INFLUENCE is influence and persuasion for our day and age. Some techniques have been worn out by old school sales people and rookies alike, but Mortensen is able to show you how to effectively use them... >>More<<
