If you have ever read Cialdini's INFLUENCE, then the title of this book says it all. MAXIMUM INFLUENCE is influence and persuasion for our day and age. Some techniques have been worn out by old school sales people and rookies alike, but Mortensen is able to show you how to effectively use them today...not to mention the techniques and "laws of persuasion" I have never seen mentioned in another book. As a sales manager for many years, I purchase this for all my employees and whole heartedly reccomend it to any one who persuad... More >>> Kurt Mortensen - "Maximum Influence The12 Universal Laws Of Power Persuasion" is electronically distributed. Download it for FREE |