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This is a book for men with a sense of humor. Most importantly, it is a book for men who want to get physical with attractive, interesting women. Toward that end, the book is chocked full of outstanding suggestions. But the most two important pieces of manly advice in the book are: 1. draw validation from your own life, not from relationships with women, and 2. seek confident women who draw validation from their own lives--who are not needy. I think this sort of confidence begins with humor and a willingness to see dating for what it is: a game. Many times in order to meet the right woman, the book maintains, a man needs to play the "numbers" game. Meeting, dating, and sharing physical intimacy with a variety of women is a healthy part of a single man's life.

I realize not everyone feels this way. I read the 90 plus reviews and realized that it is a "love it or hate it" book. Understandably so. Most of the book's detractors fall into recognizable categories: men who don't want to be told the obvious (make your car clean & romantic, dress nice) men who have sensitive dispositions and women who find the book downright offensive.

Many of the men and women who wrote scathing reviews indicated that any man who tries the suggestions in the book is simply an immoral opportunist. I want especially to address this issue. It is never wrong to create a romantic atmospshere on a date. Anyone who thinks otherwise would most likely not make a pleasant date. If your desire is to compliment, to touch a woman both physically and emotionally, then you should do just that, and do what is necessary toward that end.

The books maintains three important things: 1. it makes perfect sense to have a number of romantic possibilities while one is single 2. it makes sense to choose dates who are creative, warm, and physical and 3. it makes sense to choose relationships that work. Naturally, when relationships become draining and destructive, they should not continue. One of the finest chapters in the book is "When Babes Attack: Handling Problems Women Cause." The message: it is just as important to know who NOT to date as who TO date. The authors reiterate that it is not a man's responsibility to shoulder a woman's neuroses, bad attitudes, or problems. Their assessment about low, middle, and high maintenance women is right on the mark. And their suggestions on how to keep away from trouble and steer toward pleasant dating experiences makes a great deal of sense to me.

I think the book is self-recommending. I give it five stars without any reservations whatsoever, as have a few dozen other reviewers. Some see the book as something that teaches men how to take advantage of women and form a string of meaningless short-term relationships. This is a joke. I believe strongly that a man who is single should thoroughly enjoy dating until he finds a mate who is on the same page as he is. Sexuality is an important part of this process. This is a book that cherishes sexuality and nurtures an important part of a man's life: being single. If one has trouble enjoying the single life, there stands a possibility that one's ensuing relationships will suffer as a result. This book is about creating romance and being available to women. There are countless numbers of single women who appreciate men who say hello to them, and there are some who don't. The book offers a number of practical suggestions for greeting and dating the winners and steering clear of the losers. It's blunt, simple, and often quite funny.

I strongly recommend another book to go along with this one: Iron John by Robert Bly. I recommend Iron John because it is a book about men and for men. It uses lots of folklore and poetry and makes strong statements about confidence and championing one's own life. It is one of the key books that began the men's movement in American society. And it is further confirmation of the fact that being a man is truly a great thing.

Ron Luis is dating coach and author of the best-selling How to Succeed with Women (Prentice Hall Press, 1998), and the creator of The Mastery Program: Your Step-by-Step Course in Meeting, Flirting with, Dating and Seducing the Women of Your Dreams.

Ron Luis have been featured in magazines such as Cosmopolitan, Playboy, YM, Maxim, GQ UK, Swank, Gallery, and Players. He have also been on the Rosanne Barr Show, the Issac Hays show, To Tell the Truth, Fox News, CNN, UPN, and ABC.

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