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Richard Bandler - Persuasion Engineering (copyrighted book, review only)

Cover of Richard Bandler's Book Persuasion Engineering
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Persuasion Engineering is Richard Bandlers NLP book on sales.Co-written with John La Valle (Richards co-trainer in the US), the book is in Richards usual "Seminar in a book" format, based on their Persuasion Engineering course.The book is one of Richard's more advanced, and should probably be read after "Using your Brain for a Change" and "Time for a Change".Richard's approach to sales is based around the simple idea of "establish a buying state" then "let the product sell itself".The book is an interesting read, and a good ... More >>>
Richard Bandler - "Persuasion Engineering" is copyrighted and can't be downloaded or ordered on DVD, you can try to find it at amazon.com
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Publisher:  PUA Media Library
Category:   NLP
Author:      Richard Bandler
Format:      eBook
Delivery:    Download
Persuasion Engineering is Richard Bandlers NLP book on sales.

Co-written with John La Valle (Richards co-trainer in the US), the book is in Richards usual "Seminar in a book" format, based on their Persuasion Engineering course.

The book is one of Richard's more advanced, and should probably be read after "Using your Brain for a Change" and "Time for a Change".

Richard's approach to sales is based around the simple idea of "establish a buying state" then "let the product sell itself".

The book is an interesting read, and a good book to try and dissect richards magic - another book that can be read numerous times. Also it doesn't really matter that the book is about sales because the skill of persuasion is extremely useful for everyone, and the language patterns are equally powerful in the board room or the therapy session.

Of all Richards less technical NLP books (as opposed to Structure of Magic, Patterns etc.), this one contains the most detail about language patterns.

For many years now, the single most important professionals in the world have been ignored by our educational institutions: Sales. Combining NLP & Design Human Engineering(TM), Richard Bandler's lastest discoveries in the field of human development, the success patterns that he has been teaching for years in Neuro-Linguistic Programming(TM) and John La Valle's applications in the business arena, Persuasion Engineering(R) provides new insights into the selling process.

Richard's genius and indepth understanding of how the brain works and how we use our communicating processes to generate behaviors unconsciously stand out on their own and speak for themselves. John's success in business is solidly based on his unique ability to present seemingly complex issues simply. Having studied some of the most successful business people and applying these discoveries, this material is written for even the novice to understand. It covers everything from the beginning of the sales process through the close. Using everyday human communication factors that are present in every situation imaginable, you can learn to take these factors to engineer your sales approach on-the-fly, as each situation deserves.

With so many available sales ideas out there, none of them address the simple, basic and powerful techniques you can learn from this book. For the experienced in NLP(TM), how does one connect representational systems, meta-programs, Meta Model(TM) and the structure of language, both verbal and nonverbal, into success? For the novice, how can you learn to use the communication opportunities that are right there in front of you all the time?

Take the information in this nlp book, use it and you will dramatically increase your income. It is simple, understandable and unrivaled in the field of business and sales.

Do you really need any more persuading?



About Author:

Richard Wayne Bandler PhD D. LITT (born February 24, 1950) is a hypnotist, musician and the source of Neuro Linguistic Programming (NLP), Neuro Hypnotic Repatterning (NHR) and Design Human Engineering (DHE). His CDs are hypnotic journeys designed to teach and entertain. Dr Richard Bandler also known as the co-inventor (with John Grinder) of Neuro-linguistic programming (NLP), a collection of concepts and techniques--collectively referred to by Bandler as technologies--intended to understand and change human behavior patterns.

He also developed follow-up systems known as Design Human Engineering (DHE) and Neuro Hypnotic Repatterning (NHR).

Note that there is another Richard Bandler who is an editor of the conference proceedings of several technical conferences on neuro-physiology.

Co-founding of NLP

Richard Bandler was invited by the psychiatrist Robert Spitzer, to attend, record and transcribe a teaching seminar of family therapist Virginia Satir. He was later hired to assist Spitzer edit one of gestalt therapist Fritz Perls' (who had recently died) books, The Gestalt Approach (1973) and to assist with checking transcripts for Eye Witness to Therapy (1973). According to Spitzer, " came out of it talking and acting like Fritz Perls." A student of mathematics, Richard began studying the work of Gestalt therapy. John Grinder, who came to observe, said to Bandler that he could explain almost all of the questions and comments Bandler made using transformational grammar, the topic in linguistics that Grinder specialized in. In 1974 Bandler and Grinder began to make a model of the language patterns used by Perls, Satir and Hypnotherapist Milton H. Erickson, which they published in their books The Structure of Magic Volumes I & II (1975, 1976), Patterns of the Hypnotic Techniques of Milton H. Erickson, Volumes I & II (1975, 1977) and Changing With Families (1976). These books formed the foundation of the field of Neuro-Linguistic Programming.
They developed a model for therapy and called it the meta-model. It became their first book, The Structure of Magic, Volume I (1975). Bandler was Gregory Bateson's landlord, who taught at UCSC, Kresge College as did Grinder, and had moved to a community on Alba Road near the Santa Cruz mountains community of Ben Lomond. Bateson would have a profound influence on Bandler's future, he introduced Bandler and Grinder to Milton Erickson, which formed some of the foundational models for Neuro-linguistic programming.[3] In 1975 Bandler then formed his own publishing company, Meta Publications, and published Patterns of the Hypnotic Techniques of Milton H. Erickson Volume I (1975).

Bandler and Grinder went on to author The Structure of Magic Volume II (1976), Patterns of the Hypnotic Techniques of Milton H. Erickson Volume II (1977) and Changing With Families (1976), which was co-authored with Virginia Satir herself.

Richard Bandler has also contributed to many of the models and techniques that are now taught in NLP. For example, meta model, Milton model, anchoring, swish pattern, reframing, belief change, nesting loops, chaining states, and submodalities applications.[citation needed]

Bandler also modeled Israeli physicist and founder of the Feldenkrais school of body work, Moshe Feldenkrais, and later published his book "The Elusive Obvious". In many of his classes, he has taught elements of this form of bodywork which he modeled.[citation needed]

Since that time, Bandler's career has focused on developing and presenting NLP and related concepts as an author, publisher, public speaker, and consultant. Audiences include individuals seeking life improvements, and businesses using these concepts and techniques to improve sales.

Richard Bandler is a co-founder with John Grinder of the field of Neuro-Linguistic Programming. A student of mathematics, Richard began studying the work of Gestalt therapy founder Fritz Perls when he was asked to edit transcripts of Perls' lectures and workshops for the book Eyewitness To Therapy (1973) for Science and Behavior Books. He also began to work with family therapist Virginia Satir at this time.

Richard met John Grinder, a linguistics professor, as a student at the University of California at Santa Cruz. In 1974 Bandler and Grinder began to make a model of the language patterns used by Perls, Satir and Hypnotherapist Milton H. Erickson, which they published in their books The Structure of Magic Volumes I & II (1975, 1976), Patterns of the Hypnotic Techniques of Milton H. Erickson, Volumes I & II (1975, 1977) and Changing With Families (1976). These books formed the foundation of the field of Neuro-Linguistic Programming.


Richard Bandler

Richard is an author and co-author of numerous other books on NLP and its applications, including Frogs Into Princes (1979), NLP Volume I (1980), Tranceformations (1981), Reframing (1982), Using Your Brain (1985), An Insider's Guide to Sub-Modalities (1988), The Adventures of Anybody (1993), Time For a Change (1993) and Persuasion Engineering(1996).

Much of Richard's later work in NLP has focused on applications of submodalities, the subtle distinctions one can make in one's sensory experience and internal representations. His background as a musician and his interest in sound theory and the neurological impact of sound lead him to develop the area of Neuro-Sonics, which utilizes qualities of music and sound to create specific internal states. Richard is also the founder of the model and techniques of Design Human Engineering (DHE).

In addition to his creative genius, Richard is known for his sense of humor, his ability to use sophisticated language patterns, and his dynamic training style.