Users Online: 345

Richard La Ruina - Natural Game (copyrighted book, review only)

Cover of Richard La Ruina's Book Natural Game
To get new PUA materials to you mailbox every week please subscribe to our mailing list, using form below
Natural Game is a great course. Richard La Ruina's experience really shows through as he drills down into the specifics of techniques he has obviously used a lot. Instead of "Stealth Attraction" I would label this How to pick up higher status / higher quality women. By higher status I mean very attractive, models, or very successful women, up to celebrities.The content is really aimed there, although of course you could use the techniques on women who are not at the higher status / quality end of the range to great effect. F... More >>>
Richard La Ruina - "Natural Game" is copyrighted and can't be downloaded or ordered on DVD, you can try to find it at
Order All Books in one ZIPOrder All Books on DVD
Due to copyright restrictions of the book, its downloading and order on the DVD is prohibited. This page contains only review and cover of book. If you find any copyright violation, please contact me at [email protected]
Publisher:  PUA Media Library
Category:   Play Games
Author:      Richard Ruina
Format:      eBook
Delivery:    Download
Natural Game is a great course. Richard La Ruina's experience really shows through as he drills down into the specifics of techniques he has obviously used a lot. Instead of "Stealth Attraction" I would label this How to pick up higher status / higher quality women. By higher status I mean very attractive, models, or very successful women, up to celebrities.

The content is really aimed there, although of course you could use the techniques on women who are not at the higher status / quality end of the range to great effect. For higher status women these types of techniques are a requirement though, so it makes sense to think of it in that context.

High End Clubs & Bars

Ruina starts off by explaining the context of high end bars, promoters, getting into the clubs and so on. He talks a bit about value and setting the scene for you, so that you know what are going to be 'no no's to avoid.

Higher end clubs have a different vibe because you are going to see the same people repeatedly - and avoiding getting rejected is important as a result. A few blow outs in situations like this and your social reputation will start landsliding sabotaging your future efforts. Good intro.

Discretion = Higher Status

The content is ideal for high end venues. It's discrete. And this is how things are done by higher social status people. Discretely.

The main point of this program is stealth. I'd label it "discretion" though. There are a few courses that talk about discretion, however this is the first I've reviewed that focuses on it in a lot of detail.

Discretion is something I've focused on a lot over the later years of my development, because it is a lot more important to higher quality girls and higher status people. It's a skillset that I think has been under-valued and emphasized so i was glad to see that when I got into this course - it was all about discretion.

Another word for discretion would be 'Social Intelligence' or Socially Savvy. People who get it. If you think about it, these are all qualities that say 'higher value'. This is why discretion (or being subtle) is important to attracting the highest quality women.

Discretion is an abstract term though. And subtle things aren't easy to teach in their nature.

This course takes an approach that deals with this problem well though....

Very Practical - Most of the Content is Explained with Specific Examples

The best thing about this program is that it is very practical. Richard has a girl on stage throughout his presentation and he uses her a lot to demonstrate how each of the techniques works. He does this in detail and often does retakes.

The content itself stays away from abstraction and theory. It is really a large collection of techniques that Gambler uses in high end night club venues.

Many of these are non-verbal techniques and he walks you through them step by step.

Example are, put your leg here, move your hands like this. Do this with both of your hands, make this facial expression etc. etc. All very practical and hands-on.

This program is a video program and that aspect is essential, because to really study, you'd want to look at the subtleties of what Richard is doing. With video you can see all of that and playback or freeze frame to understand properly the facial expressions and so on.

Stealth Attraction is delivered to you through a membership forum where you can read and post questions in the comments for each video. Richard is very hands-on in giving feedback to everyone who posts questions. He answered every question I saw in the forum and there are a lot. This hands-on support will make it a lot easier for you to implement.

Who is this Relevant For?

This program is aimed at the advanced, and upper intermediate levels. To make use of this you will already have some success with women.

This course is ideal for someone who wants to start meeting and attracting women of a higher quality, who are of higher social status, and for meeting women in high end venues (e.g. exclusive clubs, high end social events).

In the comments for some of this course I saw questions that were clearly from guys who were still at a beginner level and were struggling to get success from the techniques.

Most of the problem is that they can't see and notice the subtle signs that women are giving because of their lack of experience. So make sure you have experience and have learned the basics before getting this.

Richard provides basic advice to these guys in the comments also, but really they would be a lot better off in first studying the basics before trying this.

What Should You Have Done Before Getting this Program?

This is an important point. Take note. If you haven't yet worked on your image, style and general 'fitness', then it would be a little wasted to get this program and trying to get it to work for you.

Let me explain.

The tactics in Stealth Attraction work to force women to get 'warmed' up to you before you approach them, attract them and so on. In pick up terminology this is referred to as "Forcing the IOI (Indicator of Interest)".

If you have your image, style, body language and body fitness level all down. The techniques will work for you. If you don't have these things down, mysteriously, these techniques will not work for you.

It will not be due to the techniques though, it will be because you are not yet at a point where your image exudes enough value to be able to pull the techniques off.

Here's a quick test for you to judge if you are ready - beyond doing the checklist of the items I just mentioned. Do you often notice women paying attention to you? If so you are probably ready to use the content in this program to great effect.

Downsides to the Program?

There weren't any real downsides to talk about on this program. The only thing I could see happening is that if a beginner or someone less experienced tried to implement some of the techniques he could execute wrong and get himself into trouble or just get frustrated. I've already discussed that, so moving on.

Sometimes guys don't understand how membership programs work when they get on them and get confused about billing. Read the next part so you understand how it works and you won't get any surprises.

A Word About Pricing and Billing

This program is now sold as part of Master PickUp Artist Unversity. The way this works is that you pay an initial fee of $4.95 to access the program where you get immediate access to the core program ("Stealth Attraction" and a lot of other courses - see here) . Then if you stay on the program you are billed $77 at the end of the month, and every month thereafter. As with all membership programs you can cancel when you want.

The Bottomline

Stealth Attraction is a program that will be useful to guys who have got their image up to a good standard (style and fashion, fitness level, body language) and who get some success with women already.

If you're not there yet check out our ranking of Image and fashion advice to get working on that instead - or learn some basics of Attracting Women. It is ideal for guys who want to improve the quality of women they are getting and in particular for meeting and attracting more women in higher end venues and clubs or social situations.

Adding these techniques and the 'discrete' approach to your skillset will make a big difference to the quality of women you attract.

At the price point offered - it's also an exceptionally great deal. This product is a Must Get for guys who want to get more success in higher end venues and with higher status women.

About Author:

Real Name: Richard La Ruina
Affiliation: PUA Training

Richard La Ruina, aka Gambler, is a pickup artist from London and the founder of the PUA Training company. He is known for his direct, natural game and is also a master NLP practitioner. He now runs a large pick up company, which has over the years helped to launch some amazing talent. This included:

Richard Macilwaine
Robert Beck AKA "Beckster"
Kezia Noble (The worlds leading female pick up coach)

Richard La Ruina is known to prefer teaching methods based on 'natural game' rather than routine based techniques. He has been featured in the media and he was also on the top TV show 'Dragons Den' Unfortunately, La Ruina did not manage to obtain the interest or funds from the dragons and runs pick up artist course.

Richard La Ruina was a 'mega chode' and never even kissed a girl until he was twenty something years old. These days he's a well versed pick up artist and runs PUA Training, a very successful pick up education company in London, author and dating coach.
La Ruina has featured frequently in the media, appearing on several television shows, national radio and in internet publications.

Richard La Ruina is the founder of PUA Training, which has emerged to be one of the most innovative and competitive foreign pickup companies in the world. Richard writes about his own history in The Natural Art of Seduction, where he described his childhood as difficult and girl-less. Having developed a skill for the stock market at 18, he took his life savings and turned it into a comfortable sum of money. His nickname online was "God of Gambler" from the Chinese movie of the same name. Later on, he shortened it to just "Gambler" as his PUA moniker.

Richard La Ruina is a published author of a popular book that explains how to be better with women. Kezia Noble who worked alongside him for 2 years before breaking away and starting her own successful company, which was launched in 2010 and had her book published in June 2010. 15 STEPS TO BECOMING A MASTER SEDUCER 1 Which has proved to be extremely popular both in Europe and the USA. In the 15 steps to becoming a master seducer, she gives a very honest and powerful insight in to the female mind. And also tells the story of how she met Richard La Ruina and how he employed her almost immediately because of the results she achieved for his companies students.

Richard La Ruina is one of the most well known pick up artists in the community, with perhaps only the exception of Robert Beck AKA 'Beckster' who broke away from Richard La Ruina's company around 2009.

Gambler has a smooth, subtle pickup style. In 2009 he developed a DVD series called "Stealth Attraction", based on concepts and techniques that created attraction without creating a conscious realization on the girl's end.


La Ruina was born in London and raised in Cambridge where he describes his childhood as being academically and socially problematic.. At school, La Ruina was bullied and changed schools because of it, however this problem continued . He describes himself as having developed a talent for the stock market at age 18, where he used his life savings successfully to earn himself a comfortable sum of money . He claims that it was here that he acquired the nickname Gambler..

By his own admission, La Ruina was unsuccessful in attracting women throughout his early life, by age 21 he had never kissed a woman. Fueled by desperation and the fear of being alone for the rest of his life, La Ruina visited London's bars and clubs to meet women. It was at this time where he met other pick-up artists. La Ruina viewed pick-up artists such as David DeAngelo as great role models but they only provided him with an attitude and not a complete structure for meeting women . This set La Ruina on the path of producing his own method of seducing women.

In 2007 La Ruina set up his own company, PUA Training and trainers were used from his company on a Channel 4 documentary, First Cut: The Rules of Seduction which documented the training of men in seducing women. The show was aired in the UK on December 7, 2007 and viewed by 2.5 million viewers. Since then he has been featured as a seduction expert and trainer on Undercover Princes on The BBC, Best Friend's Rehab on Fiver, Super Dragueurs: La Communaute Secrete Des Pick-Up Artist on Canal+, , and is set to feature in the film We Need to Talk About Kieran.

La Ruina has been called "Britain's No 1 superstar chat-up artist" by The Times newspaper and a master Casanova by The Independent - a far cry from the shy, never-been-kissed 21-year-old he once was. His notable achievements include the release of his book titled The Natural Art of Seduction: Secrets of Success with women and turning his company, PUA Training, into Europes largest seduction company. In 2009, he branched out and formed a Neuro-Linguistic Training company called NLP Creations Ltd .

On 5 August 2009, La Ruina appeared on UK Dragons' Den with the lead female trainer in his company, Kezia Noble. Together, they sought an investment of ?100,000 but were unsuccessful. The Dragons were impressed with the company's finances (La Ruina claimed revenues of ?540,000 in the previous year) but rather less impressed with the concept of PUA training.


La Ruina emphasises the importance of not using scripted lines or routines to attract women. He aims for a more natural approach, arguing that men must become their best selves in order to maintain attraction after the routines . He believes there is a structure to attraction, but one should not develop a rigid methodology to go about the various 'phases' of attraction .

Training and Products

Over 1000 students have taken the bootcamps in London. His company has released three products - Home Study Course, Approaching Confidence, and Ultimate Natural Game. His products showcase some of his developments in the Pick Up Artist field including The Three Characters of a Seduction.


* The Natural art of Seduction: Secrets of Success with women

Richard La Ruina Quotes

So, what do I mean? Well, I told a student the other day that if I only had 6 hours to help someone and they had to do whatever I told them, I told him that I would send the guy out naked to talk to people. After half an hour of that, he wouldn't have any inhibitions and would be able to approach anyone. The reason it would work is that although his comfort zone wouldn't stretch all the way to being comfortable in public being naked, it would stretch to cover normal interaction and interaction with women.
Everything a woman says is a 'hook' - something you can latch onto, feed off and use to extend the interaction. It could be the accent, the words she uses or the information she gives. For example if she says she's Latvian and studying English for 3 months, then you could chat for a bit about any of those three things. You should connect positively with them about it and then ask another question or elicit another hook.