Do you have itthat magical power to capture your audience, sway undecideds, convert opponents? In an era of cross-functional teams and intercompany partnerships, masters of persuasion exert far greater influence than formal power structures. But is persuasion really magic? Must we ordinary types struggling with leaderships greatest challengegetting things done through othersdespair of ever mastering this art?Good newsfrom behavioral science: Persuasion works by appealing predictably to deeply rooted human needs. The rest of ... More >>>
Robert Cialdini - "Harnessing The Science Of Persuasion" is electronically distributed. Download it for FREE
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