Richard La Ruina's Biography(Books)(Photos)

Real Name: Richard La Ruina Affiliation: PUA
Training Website: http://www.puatraining.com

Ruina visited London's bars and clubs to
meet women. It was at this time where he met

Richard La Ruina, aka Gambler, is a pickup

other pick-up artists. La Ruina viewed
pick-up artists such as David DeAngelo as

artist from London and the founder of the PUA
Training company. He is known for his direct,

great role models but they only provided him
with an attitude and not a complete structure

natural game and is also a master NLP
practitioner. He now runs a large pick up

for meeting women. This set La Ruina on the
path of producing his own method of seducing

company, which has over the years helped to
launch some amazing talent. This included:

women.

Richard Macilwaine

In 2007 La Ruina set up his own company, PUA
Training and trainers were used from his

Robert Beck AKA "Beckster"
Kezia Noble (The worlds leading female

company on a Channel 4 documentary, First
Cut: The Rules of Seduction which documented

pick up coach)

the training of men in seducing women. The
show was aired in the UK on December 7, 2007

Richard La Ruina is known to prefer teaching
methods based on 'natural game' rather than

and viewed by 2.5 million viewers. Since then
he has been featured as a seduction expert

routine based techniques. He has been
featured in the media and he was also on the

and trainer on Undercover Princes on The
BBC, Best Friend's Rehab on Fiver, Super

top TV show 'Dragons Den' Unfortunately, La
Ruina did not manage to obtain the interest

Dragueurs: La Communaute Secrete Des Pick-Up
Artist on Canal+, , and is set to feature in

or funds from the dragons and runs pick up
artist course.

the film We Need to Talk About Kieran.

Richard La Ruina was a 'mega chode' and never

La Ruina has been called “Britain's No 1
superstar chat-up artist” by The Times

even kissed a girl until he was twenty
something years old. These days he's a well

newspaper and a master Casanova by The
Independent - a far cry from the shy,

versed pick up artist and runs PUA Training,
a very successful pick up education company

never-been-kissed 21-year-old he once was.
His notable achievements include the release

in London, author and dating coach.
La Ruina has featured frequently in the

of his book titled The Natural Art of
Seduction: Secrets of Success with women and

media, appearing on several television shows,
national radio and in internet publications.

turning his company, PUA Training, into
Europes largest seduction company. In 2009,

Richard La Ruina is the founder of PUA

he branched out and formed a Neuro-Linguistic
Training company called NLP Creations Ltd.

Training, which has emerged to be one of the
most innovative and competitive foreign

On 5 August 2009, La Ruina appeared on UK

pickup companies in the world. Richard writes
about his own history in The Natural Art of

Dragons' Den with the lead female trainer in
his company, Kezia Noble. Together, they

Seduction, where he described his childhood
as difficult and girl-less. Having developed

sought an investment of ?100,000 but were
unsuccessful. The Dragons were impressed with

a skill for the stock market at 18, he took
his life savings and turned it into a

the company's finances (La Ruina claimed
revenues of ?540,000 in the previous year)

comfortable sum of money. His nickname online
was “God of Gambler” from the Chinese

but rather less impressed with the concept of
PUA training.

movie of the same name. Later on, he
shortened it to just “Gambler” as his PUA

moniker.

La Ruina emphasises the importance of not

Richard La Ruina is a published author of a
popular book that explains how to be better

using scripted lines or routines to attract
women. He aims for a more natural approach,

with women. Kezia Noble who worked alongside
him for 2 years before breaking away and

arguing that men must become their best
selves in order to maintain attraction after

starting her own successful company, which
was launched in 2010 www.kezia-noble.com and

the routines. He believes there is a
structure to attraction, but one should not

had her book published in June 2010. 15 steps
To becoming a master seducer 1 which has

develop a rigid methodology to go about the
various 'phases' of attraction.

proved to be extremely popular both in Europe
and the USA. In the 15 steps to becoming a

master seducer, she gives a very honest and
powerful insight in to the female mind. And

Over 1000 students have taken the bootcamps

also tells the story of how she met Richard
La Ruina and how he employed her almost

in London. His company has released three
products - Home Study Course, Approaching

immediately because of the results she
achieved for his companies students.

Confidence, and Ultimate Natural Game. His
products showcase some of his developments in

Richard La Ruina is one of the most well

the Pick Up Artist field including The Three
Characters of a Seduction.

known pick up artists in the community, with
perhaps only the exception of Robert Beck AKA

'Beckster' who broke away from Richard La
Ruina's company around 2009.

* The Natural art of Seduction: Secrets

Gambler has a smooth, subtle pickup style. In

of Success with women

2009 he developed a DVD series called
“Stealth Attraction”, based on concepts

and techniques that created attraction
without creating a conscious realization on

So, what do I mean? Well, I told a student
the other day that if I only had 6 hours to

the girl’s end.

help someone and they had to do whatever I
told them, I told him that I would send the

guy out naked to talk to people. After half
an hour of that, he wouldn’t have any

La Ruina was born in London and raised in
Cambridge where he describes his childhood as

inhibitions and would be able to approach
anyone. The reason it would work is that

being academically and socially problematic..
At school, La Ruina was bullied and changed

although his comfort zone wouldn’t stretch
all the way to being comfortable in public

schools because of it, however this problem
continued. He describes himself as having

being naked, it would stretch to cover normal
interaction and interaction with women.

developed a talent for the stock market at
age 18, where he used his life savings

Everything a woman says is a ‘hook’ –
something you can latch onto, feed off and

successfully to earn himself a comfortable
sum of money. He claims that it was here that

use to extend the interaction. It could be
the accent, the words she uses or the

he acquired the nickname Gambler..

information she gives. For example if she
says she’s Latvian and studying English for

By his own admission, La Ruina was
unsuccessful in attracting women throughout

3 months, then you could chat for a bit about
any of those three things. You should connect

his early life, by age 21 he had never kissed
a woman. Fueled by desperation and the fear

positively with them about it and then ask
another question or elicit another hook.