John La Valle's Biography(Photos)

Main Areas: Sales, Business, Personal
Development, Executive Coaching Best Sellers:

attended my first Practitioner program. I
quickly figured how best to adapt the

Persuasion Engineering® - Sales & Business,
Language & Behavior - co-author with Richard

technology of NLP into business
applications.

Bandler Career Focus: co-author, Speaker,
Trainer, Consultant Affiliation: NLP Seminars

Since then, I have personally trained with

Group International, The Society of NLP -
Richard Bandler

most of the 'major players' in the field in
the 1980's. I met Richard Bandler early in my

John J. La Valle is a Licensed Master Trainer

training and his attitude and skill appealed
to me. He could get results! Being a bottom

of nlp™ & dhe™*, who has been in the
training & development field for almost

line business person, I liked that! No fluff,
no theories, just get down to it and change!

twenty-five years and who has brought NLP™
and DHE™ into the business arena for the

I liked it.

past 20+ years.

What I found most interesting was the fact
that I could get results in the business

He is the co-author, with Richard Bandler, of
Persuasion Engineering®. John is also

arena. I’m still in contact with a lot of
my corporate clients across the globe, many

president of The Society of Neuro-Linguistic
Programming™-Richard Bandler, The American

of whom have seen their business multiply
year after year. They still bring me in for

Society of Training & Development, and is
certified with The National Values Center. In

'tune-ups' from time to time. They hire
better people, promote the right ones, train

addition to Practitioner & Master
Practitioner programs, John specializes in

differently and even manage differently.
Ultimately they lower their costs and

Sales & Influence, manufacturing
applications, team building, management and

increase profits. That's the bottom line!

leadership skills,and Design Human
Engineering™

People have asked me what the turning point
was for me in my own training. Well the first

His extensive background in socio-technical

thing was the moment I realized that it’s
not just enough to want, but then to do.

systems design, employee involvement and
participative management systems has earned

Stepping across that line and just going for
it! The second was realizing how powerful

him a reputation for getting results in many
Fortune 100 companies.

language is and how easily we can change
behaviour using just language.

His training style enables him to get right

Miracles? Sure, I've seen many, I've been

to core of the issues, where he well known
for his ability to take seemingly complex

accused of performing some, but I don’t
think that. I find that learning how to use

issues and breaking them down into easily
solvable opportunities for organizations.

our brains and using them correctly is
contagious.

John publishes John's hot nlp tips newsletter
monthly.

It was only recently when I joined the London

John LaValle - President of the society of

team, although I've known Paul McKenna and
Michael Neill for more than 10 years.

NLP and one of the World's most respected
corporate consultants and the co-author of

Together, we make a great team.

'Persuasion Engineering'® with Richard
Bandler.

With Richard, Paul and Michael teaming up for
the Practitioner Seminar and Richard, Paul

"When I first became interested in NLP, it

and myself in the Master Practitioner
Seminar, our diverse backgrounds and broad

was quite by accident. I came across a one
day basic introduction program and was wowed

skill sets really bring the party to these
top of the line seminars!"