Owner of Cliff's List.
Cliff's List, one of the most established online seduction newsletters. The then-nascent seduction community ate it up: A new guru had arrived. Cliff, the middle-aged Canadian businessman who ran the list by day and hunted for new master PUAs to bring into the community by night, helped convince DeAngelo to spend three weeks turning his manifesto into an e-book, Double Your Dating. - Strauss, Neil. The Game: Penetrating the Secret Society of Pickup Artists. 1st ed. 2005. p.131.