The seduction community's origins date back to Ross Jeffries, who promotes a collection of neuro-linguistic programming (NLP) techniques called speed seduction (SS). Other gurus established themselves, but lacked contacts with each other. In 1994, Lewis De Payne, then a student of Jeffries, founded the newsgroup alt.seduction.fast (ASF). This then spawned a network of other Internet discussion forums, email lists, blogs, and sites where seduction techniques could be exchanged.
The original alt.seduction.fast became overwhelmed with spam, and a group called "Learn the Skills Corporation" developed a moderated alternative known as "Moderated ASF" (commonly "mASF"). During the same period, in the late 1990s, Clifford Lee began his Cliff's List Seduction Letter as a central independent voice of the community.
Other seduction teachers emerged with competing methods, and became known within this community as "seduction gurus" or "gurus".
"The Community" was brought more into the mainstream when, in 2005, Neil Strauss wrote The Game: Penetrating the Secret Society of Pickup Artists, an expose of the seduction community. The Game reached the New York Times Bestseller List, and popularized pickup and seduction to a broader audience.
"The Community" was further publicized with the television show "The Pick Up Artist" on VH1.
Seduction lairs are an underground meeting group for men devoted to the study of seduction as it is taught in the seduction community.
Lairs first began as study groups soon after Ross Jeffries released his first products and began teaching sometime in the early 90s. They became widely known after the release of The Game: Penetrating the Secret Society of Pickup Artists by Neil Strauss. Hundreds of lairs exist.
A "lair" typically involves two elements: an online forum and group meetings. These elements are used as resources for men who want to learn to become well-versed in how to successfully attract women.
Lairs are often places that seduction gurus will visit to promote their wares by speaking and advising the group as is mentioned by Neil Strauss in The Game.