Anthony Robbins is the nation's foremost authority on the psychology of peak performance and personal, professional and organizational turnaround - an identity he has established through his consistent ability to help individuals and organizations create measurable results. He has been called one of the greatest influencers of this generation. He is the author of three national best-selling books, and his educational audio system, Personal Power, is the #1 personal and professional development training system of all time - with 25 million tapes sold worldwide. Top achievers from 43 nations of the world attend Anthony Robbins' Mastery University each year to massively expand the quality of their lives. Mr. Robbins has advised and counseled President Clinton, members of two royal families, members of Parliament, professional athletes, and Fortune 500 CEO's. He is also on the Advisory Board of the United Nations Health and Science Council.
Seventeen years of commitment to learning, growing, and contributing to improving the quality of life for people worldwide has earned Mr. Robbins the unmatched reputation as the leader in the personal and professional improvement industry. Robbins has become a brand name as the nation's peak performance coach, a world communicator, and cutting-edge turnaround expert. Through the utilization of the information super-highway, and his new entertainment alliances, he will continue to be the leading source of adult education in the 21st century.
Anthony Robbins (born February 29, 1960) is self-help writer and professional speaker who has been active for over 30 years. He became well known through his infomercials and bestselling self-help books, Unlimited Power: The New Science Of Personal Achievement and Awaken The Giant Within. The first edition of Unlimited Power was published by Fawcett Columbine (Ballantine Books) in 1987. Robbins writes about subjects such as health and energy, overcoming fears, persuasive communication, and enhancing relationships. He also became well known in America and internationally through infomercials promoting personal development audio programs and motivational seminars. His audio programs, seminars and self-help products featured Neuro-linguistic programming and Ericksonian hypnosis which he studied at the start of his career. Robbins seminars also used firewalking as a metaphor for overcoming fears and limiting beliefs. Later, Robbins combined his skills and techniques with other methods claimed to affect personal change.
Robbins started his career promoting seminars for Jim Rohn, and then started teaching neuro-linguistic programming (NLP) after learning it from NLP co-founder John Grinder.
Grinder encouraged Robbins to look into the firewalking experience. In 1983, Robbins located Tolly Burkan and learned how to firewalk from him. Robbins added firewalking to his seminars, which enabled him to gain media coverage and launch his celebrity status. Robbins later began to teach Neuro-Associative Conditioning (NAC) and "Human exploitation Psychology".
In his Awaken the Giant Within book, Robbins says that the difference between NAC and NLP lies in the use of the word 'conditioning' instead of the word 'programming'. The word 'conditioning' implies that the subject has greater responsibility for his or her own change, as opposed to being programmed by someone else.
At the start of his success, Robbins lived paycheck to paycheck in the self development business and struggled to pay his $15,000 a month mortgage on his castle home (mentioned in Unleash the Power Within). Robbins calls himself a peak performance coach rather than a motivational speaker. He tries to find out what people do when they are at their peak and then help them access that peak state whenever necessary. He believes what he does is more effective than providing temporary motivation
The company responsible for the all seminar Anthony Robbins seminars is called Anthony Robbins Companies and is headed by Tony Robbins himself. It is based in San Diego, California, USA. Tony has 30+ years experience in his field and started hosting his first seminars in the beginning of the 1980's.